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Competitive Advantage or Perish
Your competitive advantage is your quality, value, delivery or service. Marketing is designed to present your competitive advantage to your target client. When you know what problem your product or...
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How important is your competitive advantage?
Develop your Competitive Advantage What is your competitive advantage? Why would people choose to do business with you instead of your competition? We are in the midst of a challenging economy in...
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Emotional Roller Coaster Solutions
Holiday seasons can be an emotional roller coaster. Black Friday ads permeated the air, clogged your inbox and assaulted you from printed publications stuffed into your mailbox. Today it is “cyber...
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Appearance Counts, Especially for the Owner of a Start-Up
Dress for Success The business start-up is more than an idea, a business plan, and initial finances. Does it sound exciting to be able to work from home in your robe and slippers? Ok, so you put on...
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Conquer the Battle Within
Torn between emotionsTorn between decisions What is your battle? This internal dilemma theme has been touted in the pop song, “Torn Between Two Lovers” and the movie of its origin, Doctor Zhivago....
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Words Linger
Words create memories – good or bad How important are the words you put in print? We hear about blogging, social media comments and even writing marketing copy. Your written words are actually more...
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Focus
Push past emotional blocks How many times have you sat down to write a marketing piece and stared at a blank sheet of paper desperately searching for a flash of inspiration? Suddenly you have an...
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Unexpected Events
“Resolve to be tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant Leadership is Earned Through Performance with the weak and the wrong. Sometime in your...
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Customer Service is Key to Long-Term Success
Top Fortune 100 companies are obsessed with delivering outstanding customer service. What does it take to consistently deliver outstanding customer service? Words create memories – good or bad Who is...
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Creating Effective Websites
Use an eye-catching informative website banner Having the most attractive website on the internet is only valuable when your target audience reads it and takes action. What is the Most Effective...
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